ランディングページとは主に「ネット広告やリンクをクリックしたときに表示されるWebページ」のことを指し、一番最初に目にする詳細ページのようなものでしょうか。Toko-Tokoだと https://toko-toko.id があたります。 ここのページをいかに伝わりやすくするかで登録者数が増えていくと考え、常に改善を重ねています。今回、大幅に改善させて登録のフローを画像としても見やすくしました！
Hi, I'm Sakurako Mishima from anect.
1.Landing page was renewed!
Landing page, or simply called as LP, is that mainly "Web page which is displayed when we click the link or web advertisement", the very first page of explanation pages. In Toko-Toko, it is https://toko-toko.id .
We think LP is the most important factor for attracting more registrants, and we are constantly trying to make improvements. This time, we improved the Toko-Toko's LP significantly and made it easy to see the registration flow in an image form!
2.Updated user trends and analysis settings
We are strengthening the analysis of site visits to grasp the trends, preferences, and attributes of the Potential users interested in Toko-Toko. For example, we introduced Facebook Pixel to recognize the attributes and preferences of people who responded to Facebook advertisements.
3. Ramadhan celebration in the mall @ Surabaya
The most severe big sale in one year in Indonesia is started to celebrate Lebaran or also called as Hari Raya Idul Fitri on 2nd week of June. During in month of Ramadhan many malls hold events and SALEs. Especially last week, there were 2 national holidays in one week, had many holidays on a week, all of the places including malls were crowded with people.
As for me, I was sick and went to the local hospital last week. It was a hard experience for me since the Indonesian hospital is totally different with the Japanese one, plus I was not in my best condition. Again, I felt that self-management is important. Please take care of your health during season change!
See you next time!